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Category Archives: Uncategorized

Creating meaningful value propositions

February 14, 2012 – 8:13 pm

The first answer to the question “what can sales people do differently” is to educate their buyers, adding value by teaching them something they don’t already know.  This approach takes time, skill and resource, but ultimately is the only way to differentiate themselves from the competition.  To do this, sales people need to be able […]

By John | Also posted in Customer Focus, Sales Management, Sales Process | Tagged business issues, gathering information, sales managers, sales person, value proposition | Comments Off on Creating meaningful value propositions

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