When people talk about Business Acumen for sales people they tend to cover a wide range of skills, knowledge and behaviours that they would like sales people to demonstrate in front of a customer. Here are some of the areas are commonly bracketed under Business Acumen: Accounts and financial statements Calling high at the C-suite, […]
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Performance Through People
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Business Acumen for Sales People
May 21, 2013 – 1:19 pmI speak to many Heads of Sales and Sales Managers and ask the question “What is it that your sales people are missing that would make them much more effective?” It may not surprise you to find out that they never answer a CRM system! Most of them talk about knowing more about a customer’s […]
Posted in Executive Selling, Training Also tagged business drivers, calling high, sales competencies Comments Off on Business Acumen for Sales People
The Challenger Sale
May 10, 2013 – 6:47 pmThose of you who follow my work will know that as well as working with my own clients I am a facilitator for CEB’s Challenger program and the various associated workshops for sales managers. Many of you will have seen lots written about The Challenger model and so I thought I would give my perspective […]
Posted in Sales Attitude, Sales Process, Training Also tagged complexity, customer commitment, gathering information, sales competencies Comments Off on The Challenger Sale
Creating meaningful value propositions
February 14, 2012 – 8:13 pmThe first answer to the question “what can sales people do differently” is to educate their buyers, adding value by teaching them something they don’t already know. This approach takes time, skill and resource, but ultimately is the only way to differentiate themselves from the competition. To do this, sales people need to be able […]
Posted in Customer Focus, Sales Management, Sales Process, Uncategorized Also tagged gathering information, sales managers, sales person, value proposition Comments Off on Creating meaningful value propositions
The Art of Sales Management
June 9, 2010 – 1:23 pmFollowing on from the post “The Art of Sales”, I thought it might be useful to list some questions that can be used by sales people under the 5W’s and 1H headings. These are also the types of question I would use as a sales manager to see if my sales person really had a […]
Posted in Sales Management, Sales Process Also tagged qualification, questions, sales managers, sales person Comments Off on The Art of Sales Management
Sales Mindset – The Problem Solver
June 7, 2010 – 10:46 amIn previous posts I have spoken about the New Buyer and how they differ from buyers of 20 years ago – basically they have all the information at their fingertips to make an informed decision about what you are selling. So what can the “new” sales person offer their customers? Personally, I think we all […]
Posted in Customer Focus, Training Also tagged business drivers, customer commitment, priorities, questions, team energizers Comments Off on Sales Mindset – The Problem Solver
SMARTER Questions – Discussion
June 6, 2010 – 4:53 pmA few people have asked me to say more about SMARTER questions than just the checklist of good questions that I published in the previous quote. There is some detail already on the website under the more detailed guide, but I thought I would use this post to talk more about why SMARTER questions are so […]
Posted in Customer Focus, Executive Selling, Sales Guides Also tagged business drivers, questions, sales person, value proposition Comments Off on SMARTER Questions – Discussion
Instant Sales Guides – The Launch!
June 2, 2010 – 5:20 pmMany people have asked me if I could create a set of guides and checklists to help sales people prepare for meetings and other common sales situations – we all love a good checklist. So I am going to publish a number of these free guides under the Instant Sales Guide banner. Ideas so far […]
Posted in Sales Guides Also tagged sales competencies, sales person Comments Off on Instant Sales Guides – The Launch!
The New Buyer
May 19, 2010 – 10:19 amHave you noticed something has changed in sales? Everyone now talks about every sale being price sensitive – is this true or is it just sales people making excuses? Firstly, when I do account/opportunity reviews, I am still amazed how many sales people really cannot articulate their value proposition and show a clear line of […]
Posted in Customer Focus, Negotiation, Sales Process Also tagged BATNA, business drivers, change, proposal, sales person, value proposition Comments Off on The New Buyer
Buying and Selling Cycles
May 7, 2010 – 3:37 pmSo what are buying and selling cycles and why are they important to sales people? Let’s start with the customer’s buying cycle. (Note please click slides for larger views). The buying cycle is the steps in the process that the customer has to work through starting with idea of doing something (an awareness of needs) […]
Posted in Customer Focus, Sales Process Also tagged customer commitment, proposal, sales competencies, sales person Comments Off on Buying and Selling Cycles
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