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Tag Archives: relationship

The changing requirements of the buyer

February 14, 2012 – 8:00 pm

The starting point in the redefining of any customer facing activity should be the customer.  So what has happened to the patterns of buyer behaviour that means we have to review the way we sell to customers? Original sales training was focused on getting sales people to fully understand the features and benefits of their […]


What a Customer wants to see from a Sales Person

May 7, 2011 – 12:03 am

I often run this as an exercise on a flip chart or whiteboard – down the left hand side I write I K E A And I say these are the 4 things that a customer wants to see in a sales person (especially if they are Swedish!). So I is for? Integrity – honesty, […]


SMARTER Questions Checklist – Instant Sales Guides

June 4, 2010 – 1:57 pm

Part of the Instant Sales Guides series © The SMARTER Question Checklist For a detailed description of what SMARTER questions are, and why they are a great aid to selling, please visit the website page.  Here are some examples, and as they have to be specific to a customer, I have used examples that IT […]




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