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Performance Through People




SALES TRAINING - COMMON MISTAKES


How many times has your company run sales training with no visible effect on the business after the training. There are many reasons that sales training fails, here are some of the most common:


Click the heading to choose a topic.
No Clear Objectives

What is it that you are really trying to change? Does a day of "death by PowerPoint" delivered by product marketing really create the impetus to change sales behaviour?

It's Not Sales Training

Are you giving generic marketing or product material to the sales force instead of focused sales training? What is the difference between the two?

What Changes?

Is taking sales people, who really don't want to be there, off the road/desk for a day and putting them in a classroom really going to lead to the changes you need?

No Executive Sponsorship

Most training initiatives fail because they don't have buy-in throughout the organization and especially at the executive level. (Please also see management training.

An Isolated Course

Why is it that sales training initiatives almost always run out of steam, and sales people end up re-doing Sales 101 every year with the promise that its part of a full training program?

No Sales Engagement

Sales people have targets to hit and time off the road/away from the desk impacts their selling time. How can you engage the sales force to see that the sales training you are offering is actually relevant to them.


Can we assist with your training requirements? Just email us now with your details and we'll get back to you.

Contact john@sales-training-consultants.co.uk

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