Sales Training Consultants
Performance Through People
SALES TRAINING OPTIONS 3
- Launch Events/Seminars
Some people label this form of training the "sheep dip". It is often carried out at the yearly sales team meeting or the launch of a new product. Most of these events are seen as team bonding sessions that tend to involve lots of liquid being consumed late into the night!
At best, we feel that the effectiveness of such events is limited. But you answer, we have the sales force all in one place at the same time, what better opportunity to train them (and it won't cost much!)?
We see the logic, but we are still concerned about how engaged the audience will be especially as "death by PowerPoint" is often the chosen method of delivery.
If you do want to do this, please make the sessions short, focused, interactive and based on small teams, maybe competing for prizes. We find teams of about 6 works well, and we have developed some interesting ideas for how to get the teams functioning and interacting, even after the night before!
Please see The way forward for a better approach to sales training.
Can we assist with your training requirements? Just email us now with your details and we'll get back to you.
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