Sales Training Consultants
Performance Through People
MEASURING SALES TRAINING SUCCESS
- Level 1 - Reaction
Learners are keenly aware of what they need to know to accomplish a task. If the training program fails to satisfy their needs, a determination should be made as to whether it's the fault of the program design or delivery.
This level is not indicative of the training's performance potential as it does not measure what new skills the learners have acquired or what they have learned that will transfer back to the working environment. This has caused some evaluators to down play its value. However, the interest, attention and motivation of the participants are critical to the success of any training program. People learn better when they react positively to the learning environment.
It is normal to measure level 1 with a feedback form or as its known in the trade a Happy Sheet!
Examples of Level 1 feedback are shown below on Training feedback. This was gathered straight after the workshops using Survey Monkey, a simple web based tool to get anonymous feedback via a web site.
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