Sales Training Consultants
Performance Through People
SALES TRAINING OPTIONS 1
A quick Google search will show over 15 million entries for elearning. Its a big, and growing, topic with many potential application areas and a great many supporters. However, we believe it has limitations in sales training.
Most elearning being commercially developed and delivered today is not interactive (called asynchronous). Elearning can also be synchronous, where there is interaction between the facilitator and participants, and we have participated in trials of video technology (webinairs and webcasts) for synchronous sales training.
These trials were complex to set up and run, for both the training team and the company's IT department. But we are sure these issues can be remedied in the future, especially if the training is being run on a campus basis.
Currently, we would recommend elearning modules as a way of bringing participants up to a common level of understanding. Somewhat like DVD/CDs, but probably with an interactive web-based assessment at the end of each module that can be captured by L&D.
Both standard modules and tailored elearning training is available, with the normal cost versus effectiveness equation to be considered.
Please see The way forward for a better approach to sales training.
Can we assist with your training requirements? Just email us now with your details and we'll get back to you.
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