sales training consultants


Sales Training Consultants

Performance Through People


The most common methods of measuring training success were developed by Donald Kirkpatrick in 1959 and updated in 1975. He devised a four level model beginning at level 1 and progressing through the levels as far as time and budget allow

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Level 1 - reaction

Immediate feedback on how the delegates thought and felt about the training. Normally produced on feedback forms or via a verbal reaction.

Level 2 - learning

The measurement of the increase in knowledge after the event. Typically assessment tests are run before and after the training. Interview and observation can also be used.

Level 3 - behaviour

The extent of behaviour and capability improvement and implementation. This requires observation over time to assess the changes, relevance of change and sustainability of change.

Level 4 - results

The effect that is seen in business results over time. This uses the normal management systems of the business. The difficulty is how the change in results are actually related to the training.

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