The first answer to the question “what can sales people do differently” is to educate their buyers, adding value by teaching them something they don’t already know. This approach takes time, skill and resource, but ultimately is the only way to differentiate themselves from the competition. To do this, sales people need to be able […]
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Performance Through People
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Creating meaningful value propositions
February 14, 2012 – 8:13 pmPosted in Customer Focus, Sales Management, Sales Process, Uncategorized Also tagged business issues, gathering information, sales managers, value proposition Comments Off on Creating meaningful value propositions
What a Customer wants to see from a Sales Person
May 7, 2011 – 12:03 amI often run this as an exercise on a flip chart or whiteboard – down the left hand side I write I K E A And I say these are the 4 things that a customer wants to see in a sales person (especially if they are Swedish!). So I is for? Integrity – honesty, […]
Posted in Customer Focus, Sales Attitude Also tagged empathy, relationship Comments Off on What a Customer wants to see from a Sales Person
Sales Objections
July 20, 2010 – 3:32 pmI was running a Resolving Objections workshop a few weeks ago and I always start by getting the group to call out the most common objections they face and I write them on a flipchart to work with later in the day. I always jot down the objections after the workshop and I have noticed […]
Posted in Customer Focus, Handling Objections, Sales Attitude Also tagged empathy, gathering information, qualification, questions, sales competencies, value proposition Comments Off on Sales Objections
Top 5 Reasons that Sales Deals Fall Apart
June 14, 2010 – 12:09 pmFollowing on from the last post, I dug out some research on why deals fall apart which highlights the importance of qualifiaction and spending your time in the right places. So here are the top 5 reasons that dales deals fall apart: 1) Deal Not Qualified Some key questions you should always be asking to […]
Posted in Closing, Sales Process Also tagged business drivers, influencer, priorities, qualification Comments Off on Top 5 Reasons that Sales Deals Fall Apart
Qualification Acronyms – Instant Sales Guides
June 14, 2010 – 11:36 amAcronyms are excellent ways of remembering a set of ideas, and they are particularly good for sales qualification. To me, sales qualification is absolutely crucial for any sales person – where are you going to spend your time most effectively, which business can you win and which business should you walk away from? The one […]
Posted in Closing, Sales Guides, Sales Management, Sales Process Also tagged gathering information, priorities, qualification, questions, sales competencies, sales managers Comments Off on Qualification Acronyms – Instant Sales Guides
The Art of Sales Management
June 9, 2010 – 1:23 pmFollowing on from the post “The Art of Sales”, I thought it might be useful to list some questions that can be used by sales people under the 5W’s and 1H headings. These are also the types of question I would use as a sales manager to see if my sales person really had a […]
Posted in Sales Management, Sales Process Also tagged business issues, qualification, questions, sales managers Comments Off on The Art of Sales Management
The Best Sales Poem
June 8, 2010 – 4:12 pmSorry, but I seem to be having a Kipling day (no, not the one the bakes exceedingly good cakes, Rudyard). Having written the last post I began thinking about one of my favourite poems and one, that I believe, says so much about the attitude and virtues of professional selling. So here’s the poem – […]
Posted in Sales Attitude Also tagged authenticity, empathy, patience, priorities Comments Off on The Best Sales Poem
The Art of Sales
June 8, 2010 – 12:40 pmTo me, the key skill of a sales person is questioning, being able to get the customer to give you all the information you require to enable you to deliver the order-winning proposal. After all, selling is a game and the gaining of information like searching for all the pieces of the jigsaw puzzle to […]
Posted in Coaching, Customer Focus, Training Also tagged empathy, gathering information, question checklist, sales competencies Comments Off on The Art of Sales
SMARTER Questions – Discussion
June 6, 2010 – 4:53 pmA few people have asked me to say more about SMARTER questions than just the checklist of good questions that I published in the previous quote. There is some detail already on the website under the more detailed guide, but I thought I would use this post to talk more about why SMARTER questions are so […]
Posted in Customer Focus, Executive Selling, Sales Guides Also tagged business drivers, business issues, questions, value proposition Comments Off on SMARTER Questions – Discussion
Negotiation Checklist – Instant Sales Guides
June 2, 2010 – 5:50 pmPart of the Instant Sales Guides series The Negotiation Checklist Understanding the Customer ☐ What is the business issue they want to solve? (What’s their ROI?) ☐ Who is involved, who are the buying influences and how do they view us? (Executive Sponsor, User, Technical, Coach, Third Parties) ☐ Who are we actually negotiating with, […]
Posted in Negotiation, Sales Guides Also tagged BATNA, customer commitment, sales competencies, value proposition Comments Off on Negotiation Checklist – Instant Sales Guides
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