Those of you who follow my work will know that as well as working with my own clients I am a facilitator for CEB’s Challenger program and the various associated workshops for sales managers. Many of you will have seen lots written about The Challenger model and so I thought I would give my perspective […]
Sales Training Consultants
Performance Through People
- Tag Archives: customer commitment
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The Challenger Sale
May 10, 2013 – 6:47 pmPosted in Sales Attitude, Sales Process, Training Also tagged business issues, complexity, gathering information, sales competencies Comments Off on The Challenger Sale
Sales Mindset – The Problem Solver
June 7, 2010 – 10:46 amIn previous posts I have spoken about the New Buyer and how they differ from buyers of 20 years ago – basically they have all the information at their fingertips to make an informed decision about what you are selling. So what can the “new” sales person offer their customers? Personally, I think we all […]
Posted in Customer Focus, Training Also tagged business drivers, business issues, priorities, questions, team energizers Comments Off on Sales Mindset – The Problem Solver
Negotiation Checklist – Instant Sales Guides
June 2, 2010 – 5:50 pmPart of the Instant Sales Guides series The Negotiation Checklist Understanding the Customer ☐ What is the business issue they want to solve? (What’s their ROI?) ☐ Who is involved, who are the buying influences and how do they view us? (Executive Sponsor, User, Technical, Coach, Third Parties) ☐ Who are we actually negotiating with, […]
Posted in Negotiation, Sales Guides Also tagged BATNA, sales competencies, sales person, value proposition Comments Off on Negotiation Checklist – Instant Sales Guides
Buying and Selling Cycles
May 7, 2010 – 3:37 pmSo what are buying and selling cycles and why are they important to sales people? Let’s start with the customer’s buying cycle. (Note please click slides for larger views). The buying cycle is the steps in the process that the customer has to work through starting with idea of doing something (an awareness of needs) […]
Posted in Customer Focus, Sales Process Also tagged business issues, proposal, sales competencies, sales person Comments Off on Buying and Selling Cycles
The Commitment Staircase
April 28, 2010 – 11:13 amAs I mentioned in my previous post, I wanted to channel the energy I saw in a customer’s sales force away from annoying the customer by closing at inappropriate time to adding value to the process. All of the sales people had been taught to close all the time, but when selling more complex products […]
Posted in Closing Also tagged complex products, complexity, proposal, sales person Comments Off on The Commitment Staircase
What Customers Want From Sales People
April 20, 2010 – 9:33 amDo you have a minute? Quickly write down four qualities that customers would like sales people to demonstrate before they buy from them (No peeking!). When I run this session, I write the acronym IKEA vertically down the flipchart and ask people to come up with qualities that start with the four initials, sometimes adding […]
Posted in Customer Focus Also tagged sales competencies, sales managers, sales person Comments Off on What Customers Want From Sales People
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